Das Stue, a unique hotel in Berlin
The standardisation of the hotel business and predominance of large chains in the sector has led to a rash of uniform hospitality products and services around the world. Gratuitous luxury has lost its lustre, and is often even seen as unnecessary ostentation.
Today’s client, with all the information to hand that technology has made possible, is looking for personal features that make one accommodation option stand out from the rest. Regardless of whether the trip is for business or pleasure, the client increasingly needs to identify with the personality and lifestyle that the hotel gives out.