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Laying the foundations for responsible building

The property bubble has discredited the entire construction industry in Spain. Building has become a dirty word and is now associated with ruthless development and even corruption. In the aftermath of a long recession, the construction sector, including materials manufacturers such as Danosa, are having to work hard to turn this negative public image around.

When we began to analyse Danosa's marketing strategy, we realized that we had to go far beyond mere cosmetic changes to their corporate image. We needed to create a new communication framework that would focus on the clients’ needs rather than the company’s wants and that would also tie in with responsible aspects of modern-day construction.

Sustainability, innovation and quality therefore needed be at the heart of Danosa's ethos and communication strategy if they were to pioneer the shift in Spain to responsible building, and ultimately, to lead the manufacture of efficient building materials and systems.



Hotel Solutions

Asensio Comunicació Visual is a creative agency and audiovisual production company

We specialise in brand strategy, concept development, content marketing and visual storytelling in transmedia projects. We are based in Barcelona and available for work worldwide.

Vila i Vilà, 55. Local 2. 08004 Barcelona
Tel (+34) 93 463 61 19


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